BIC Capital supported Milano Capital and a group of investors in the acquisition of a minority stake in Landloll, owner of the Nashi and Nashi Argan Brands. Investors advised by BIC Capital are the main shareholders of MC-Neon S.p.A., holding company incorporated to acquire a minority stake in Landloll
Key Facts
- The company Landloll was founded in Milan in 1966. In 2000 was taken over by founder’s son (Fabrizio Ascoli) and his partner (Paolo Bergami ) and together gave birth to the Nashi brand
- Nashi is a fast growing independent brand operating in the beauty sector which offers hair care and body care products produced and distributed under two brands:
i) Nashi Argan, developed for everyday hair care routines at home and distributed only through hair salons and proprietary stores, and
ii) Nashi, a line dedicated to hairdressers’ professional use - Nashi, based in Milan and Ricengo (Cremona), designs, manufactures, and distributes premium shampoos, conditioners, and other hair and skincare products, through a network of more than 7.000 affiliated hairdressers and 17 stores/franchising, in Italy and other 43 countries
- The Group in 2021 is generated over €25.0M in sales, focusing on direct sales to hairdressers through agents (only in Italy) and distributors (Italy and abroad) and has implemented a no online sales policy, which makes Nashi a quite unique brand in this industry
- Strong community of the so called “Nashi lovers” focused on strong marketing activities on social media led by an internal social media marketing team that provides contents on a daily basis. Nashi’s Facebook community is made of more than 1.2M people that regularly interact with the Group, participate to marketing initiatives and events, and share their positive experience on the web
Key value creation pillars
- Penetrating further the Italian market (still a lot of white space available)
- Increase number of Store in Store salon vs Affiliate Salon
- Boost international presence, especially in France, Spain and Germany
- Selective retail expansion
- Leverage economy of scale thanks to volume growth
