BIC Capital supported a group of investors in the acquisition of a 75% stake in Bomaki, through a 50/50 JV with Augens Capital
Key Facts
- Bomaki was founded in 2013 by Giuseppe Grasso, an experienced dining entrepreneur, with the aim to create a Japanese/Brazilian casual dining restaurant chain
- Bomaki can rely on a distinctive and innovative concept (so called «sushi samba»), which includes Japanese food – mostly sushi – with a Brazilian, Latin American and Caribbean flavor
- The restaurants feature a very appealing and unique look, with a mix of Amazon forest and minimalistic design furniture
- 18 € million chain revenues with 10 restaurants, Milan and Turin
- Distinctive brand recognition: Amazon forest inspiration and refined interior design
Key value creation pillars
- Continue to strengthen organization to support the ambition of the expansion plan
- Standardize and optimize operation manuals and standards
- Boost direct stores openings in Italy and potentially internationally
- Enhance digital components of the business, from marketing to store experience
